by Luke Sullivan | Apr 25, 2010 | Advertising, Commentary, General Crankiness
Recently an ad student at well-known art and design school came up to me and said, “I just had some of my work produced for a real client at a national agency.” Here’s why this is a disturbing story. The kid had done this work, and a lot of other work, for this agency...
by Luke Sullivan | Apr 16, 2010 | Advertising, Commentary, General Crankiness
If one more person tells me they want something to “go viral” I think I shall retire to my chambers and weep softly until dusk. “Go viral”? Please. Take the Beatles. The Beatles didn’t hold a meeting in the 3rd floor conference room and decide, “Okay, we’re going to...
by Luke Sullivan | Apr 12, 2010 | Advertising
There are certain brands that it is just a thrill to work on. And often, they’re brand names you don’t have to explain to your mom. “Hey, Mom. Yeah, we just won the ComGlom-Aero7 account. … What? … Oh, they make these engine parts that go inside of, well, not the...
by Luke Sullivan | Apr 9, 2010 | Advertising
Full disclosure up front. What follows is four paragraphs about some Southwest Airlines work. I don’t work on that account and this isn’t my personal work, but we did it here at GSD&M and I think it’s pretty cool. I love that description. A brand...
by Luke Sullivan | Apr 8, 2010 | Advertising, Social Media
If we were to meet at a party, the first thing you would notice is that I am not there, because I never go to parties. I am an introvert and I never “do things.” I also take great pains to avoid ever having to “chat.” I find small talk makes me uncomfortable. In fact,...