by Luke Sullivan | Apr 8, 2010 | Advertising, General Crankiness
COPY: You’ve seen them. Those signs in airports around the world, hand-painted and with just a hint ‘o’ creative. “Pardon our mess while we FLY thru making a better airport for you.” Well, it was that time of year again here in Austin, Texas, last night when airport...
by Luke Sullivan | Apr 7, 2010 | Advertising, Digital, Social Media
I was born in the year 1954 when stamps were three cents. If you thought, “Wow, three cents??” you’re a digital immigrant like me. You’re a digital native if you thought, “What are stamps?” Unfortunately, there is a third group: digital rejectors — you’ve met them....
by Luke Sullivan | Apr 6, 2010 | Commentary, General Crankiness
(Article I wrote for the Los Angeles Times.) My mother, a dyed-in-the-wool Minnesota Democrat, is sitting across the breakfast table from me. She’s reading the paper and comes across an ad for the big after-Thanksgiving sale at The Mall of America. “How can people...
by Luke Sullivan | Apr 6, 2010 | Advertising
(This is an article I wrote for Communication Arts in, I think, 2002.) When I first got into this business back in 1978, I had heroes. In fact, I had a list of heroes. Their names were all written in the indexes of the 1977 and ’78 One Show annuals. I saw these...
by Luke Sullivan | Apr 6, 2010 | Advertising
(This is an article I wrote for ADWEEK back in 2002. Still feels true.) The similarity between the addiction to cocaine and the dependence on month-to-month retail promotions, is chilling. Similarity #1: Both addictions give short bursts of euphoria and a sense of...