If you only read six advertising books

Recently, I got together with four of my advertising friends who are also authors of well-respected books on advertising. We made a series of videos to help students and juniors get jobs in the industry and maybe do better work. The 20-minute videos are all free, and...
EFFECTIVE SOCIAL MARKETING IN FOUR STEPS

EFFECTIVE SOCIAL MARKETING IN FOUR STEPS

In this presentation Sullivan reframes social marketing with a simple process of four steps, one that participants can use immediately. By reverse engineering successful social campaigns, Sullivan breaks it down to what he calls “Do > Invite > Capture >...
A CREATIVE WRITES THE BRIEF

A CREATIVE WRITES THE BRIEF

The brief is the single most-complained-about thing in creative industries.(“What are we supposed to do with this?”) Every client, agency, and strategist on earth has a different idea of what makes a great creative brief. So do creatives – and this is one creative’s...