by Luke Sullivan | Sep 3, 2021 | Whipple6
While mobile advertising is only a subset of mobile marketing, straight-up mobile ads can also be engaging. On YouTube, DDB Chicago posted a delightful vertical-only ad designed to be viewed on mobile for Starburst Swirlers – their first venture into the “rope-stick”...
by Luke Sullivan | Sep 3, 2021 | Whipple6
In another Facebook campaign, Auckland agency Colenso used Facebook’s friends in a campaign for mobile provider, Skinny. Given the size of the country, Colesno correctly figured “everyone knows someone who knows someone,” and created the Cannes-winning concept called...
by Luke Sullivan | Sep 3, 2021 | Whipple6
Social marketing is indeed a perfect place to play. And the sense of play in Arby’s TikTok debut was astonishing. It started when a young guy, the soon-to-be-famous John Casterline, posted a video on TikTok showing a used flatscreen TV he’d just purchased for 25...
by Luke Sullivan | Sep 3, 2021 | Whipple6
Experiential falls into two general categories: experiences staged out in the real world (the street, a concert, a mall) or as something to take place online. FCB&FiRe created a great example of online “surprise and delight” for the launch of Playstation5. What...
by Luke Sullivan | Sep 3, 2021 | Whipple6
When you have big ideas where customers can create their own shareable content, it’s something close to a self-funded marketing campaign with an all-volunteer creative department. Because when you capture all that content, it can go on to become a draw in and of...