Fig 11.3 Billion Point Giveaway

Fig 11.3 Billion Point Giveaway

by | Sep 3, 2021 | Whipple6

Your cool idea cannot just be a “brought to you by the makers of” thing. It has to come from, be inspired by, and carry the brand DNA itself. It must also be relevant to the target audience. PJ Pereira says, “If you make it impossible to talk about the idea without...
Figure 10.6 KFC BK

Figure 10.6 KFC BK

by | Sep 3, 2021 | Whipple6

When brands don’t try to clinch the reins too tightly, marvelous things can happen, such as when Kentucky Fried Chicken let a franchisee vie for a coveted Michelin Star rating– yes, the famous award from the elite guide to fine dining. Sam Edelman’s store was KFC’s...
Figure 9.8 Flaming Piano

Figure 9.8 Flaming Piano

by | Sep 3, 2021 | Whipple6

And Mr. Bernbach said, “Execution becomes content in a work of genius.” It is never more true than out here, where concepts can sometimes be all execution without the traditional sales message. To have such an execution succeed, you’re going to need to know your...
Figure 9.3 IKEA Human Catalog

Figure 9.3 IKEA Human Catalog

by | Sep 3, 2021 | Whipple6

IKEA asked their agency BBH to come up with an interesting way to tell the world they were about to release their latest catalog. The creative team could have just done an ad that read, “Look for redecorating ideas in our new catalog.” Instead, they roasted...
Figure 7.6 Wendy’s Fortnite

Figure 7.6 Wendy’s Fortnite

by | Sep 3, 2021 | Whipple6

Social media went crazy when Wendy’s started playing Fortnite on Twitch, the streaming platform for gamers. Fortnite had introduced a new in-game mode called “Food Fight,” where players could join a team from one of the game’s two restaurants: Durr Burger or Pizza...