by Luke Sullivan | Apr 28, 2022 | Advertising
Recently, I got together with four of my advertising friends who are also authors of well-respected books on advertising. We made a series of videos to help students and juniors get jobs in the industry and maybe do better work. The 20-minute videos are all free, and...
by Luke Sullivan | Oct 7, 2018 | Advertising, Creativity, Education
As a writing assignment, I ask students to pen headlines for The Onion. I made a first cut and then two advertising friends helped with final judging. Hope you like. GOLD Grammar teacher corrects suicide note Pedophile Worried He Might Be Priest Study: Rubbing crying...
by Luke Sullivan | Jun 5, 2017 | Advertising, Commentary, Creativity, Education
Harvey Nichols is a veddy upscale British department store that holds a door-buster of a sale every year. The discrepancy between this luxury brand and its annual Wal-Mart-stampede of a sale has been the inspiration for a long-running campaign I’ve admired for years....
by Luke Sullivan | May 29, 2017 | Advertising, creative briefs, Education, Luke Sullivan Speaker
(REVISED ESSAY) On Thursday, June 8 at 1:30pm, I’m presenting a webinar about this technique. I promise not to suck. (Register here.) • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Creativity happens best, in my opinion,...
by Luke Sullivan | Mar 12, 2017 | Advertising, Commentary, creative briefs, Creativity, Education
On Thursday, March 23rd, I am presenting a webinar about brand storytelling where I describe some of the very best ways I’ve found to create storytelling platforms. (Register here.) A big part of storytelling, of course, is establishing conflict. I...
by Luke Sullivan | Oct 10, 2016 | Advertising, Creativity, Luke Sullivan Speaker
The best creative director I ever worked for was the late Mike Hughes of the Martin Agency. One day we were talkin’ about the business and Mike said, “Just because you’re a great creative person doesn’t mean you’ll make a great creative director.” He was very clear...