If you only read six advertising books

Recently, I got together with four of my advertising friends who are also authors of well-respected books on advertising. We made a series of videos to help students and juniors get jobs in the industry and maybe do better work. The 20-minute videos are all free, and...

LEVERAGING CONFLICT & TENSION TO GET TO BETTER IDEAS.

(REVISED ESSAY) On Thursday, June 8 at 1:30pm, I’m presenting a webinar about this technique. I promise not to suck. (Register here.)  • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Creativity happens best, in my opinion,...