by Luke Sullivan | Oct 10, 2012 | Advertising, Commentary
Recently, my friend over at AdLand (aka daBitch) posted a thoughtful essay about the mean-spiritedness of some of the discussions at popular advertising sites. She wrote, “I’ve noticed an uptick of a particular style of comments recently. There are those who...
by Luke Sullivan | Oct 10, 2012 | Advertising
Pleased and honored to be listed by Business Insider to be as one of the “15 Most Important Advertising Strategy Thinkers today, ranked by influence.” Look at some of the other cool folks on the list. Woo...
by Luke Sullivan | Sep 26, 2012 | Advertising, Creativity
Typically I stay away from Agency Spy. There’s a lot of fairly mean-spirited trolls trashing other people and their work. But I love this piece posted by Kiran Aditham: Growing sick and tired of writing letters to recruiters, art director/designer Chris...
by Luke Sullivan | Sep 17, 2012 | Advertising, Creativity, Education
Hall of Fame copywriter Tom McElligott hired me as a copywriter in January of 1979. (Insert age joke here. “Ha, ha, that was so funny. No really, that I’m old and everything.”) Aaaanyhoo, Tom didn’t have much work for me during that first month, so he parked me in a...
by Luke Sullivan | Aug 28, 2012 | Advertising, Creativity, Education
Anne Lamott is the author of one of my favorite books on writing – Bird By Bird. The title itself is one of the first lessons Anne gives us, in which she recalls having to write a long report about birds for school. She was daunted by the size of the project and...
by Luke Sullivan | Aug 13, 2012 | Advertising, Commentary, General Crankiness
Over the course of my 33 years in advertising, I must’ve been handed a hundred “program ads” to write – you know, the kind of ad a company runs in an event program to express support for, say, the dizzying Everest of achievement of the local curling squad. As a junior...