Why Creatives Shouldn’t Get Married To An Idea. (As explained in an original one-act play.)
“3 A.M. CALL TO THE PLUMBER.” (Curtain rises) WE OPEN ON A CLOCK ON THE WALL. IT’S 3 IN THE MORNING. WE PULL BACK TO REVEAL SLEEPY PLUMBER ENTERING A BATHROOM AS THE CLIENT HOLDS OPEN THE DOOR. CLIENT: It’s in here. The sink is just totally clogged. PLUMBER: No...Emotion V. Reason
In this Sunday’s New York Times Book Review, I read about a cool new title called The Righteous Mind: Why Good People Are Divided by Politics and Religion. In a review titled Why Won’t They Listen?, the writer got into some territory that has direct bearing on our...Guest blog appearance, by Chanpory Rith of Lifeclever.com
Thank you to author Chanpory Rith of Lifeclever.com for this marvelous little lesson. • • • • • • • • • • • • • • • • • • • • What 50 pounds of clay can teach you about design. A 3rd-year graphic design teacher, Alison Woods, once told a parable from “Art and Fear”...Content Is King.
(A small excerpt from the new fourth edition of Hey Whipple, Squeeze This.) * * * * * * * * * * * * * * * * * * * * * * * “Dudes! Come in here! Look at my computer screen!” That’s me in the year 1990 and the amazing “Flying Toasters” (Figure 5.6a) are making their...Shooting one idea through the lens of another.
(A small excerpt from the new fourth edition of Hey Whipple, Squeeze This.) In a screenwriting book I read years ago I stumbled on this basic Hollywood trick that seems to apply to what we do here in advertising. To create a story, the author said, “Create one world...
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
