My Favorite Idea From An Ad Class This Spring. And Why.
Back when I was a young knucklehead in advertising, we all knew the way to advance was to outwork everybody and dig up as much work as you could by walkin’ around and bugging the project managers for open job orders. (“Gimme a problem to solve. I’ll do a radio spot, a...AREA STUDENT BEAT UP BY SELF, FILM AT 11.
SUBTITLE: “OH GOD! WHAT IF I DON’T GET INTO WIEDEN OR GOODBY??” (Reposting for our 2016 graduates.) Having been around the ad schools over the years, I overhear conversations in the hallways and the computer labs. “Dude! You know Ashley? Yeah, she...For graduating ad students: Two things from GSD&M GCD, Ryan Carroll.
(Previously published post, reprinted for those gearing up to go interview or take an internship/job.) People? Quiet, people. Okay, your substitute teacher today is Mr. Carroll. You remember Mr. Carroll. He visited us in January? I expect you to give him the same...To all those CDs, Recruiters, and Teachers Working Out Childhood Issues on Students and Juniors.
Upfront, I need to make clear, this isn’t about most CDs and recruiters. It’s about that minority who, for some sad weird reason, take a sort of pleasure in belittling young ad people and enjoy making students feel bad about themselves and their work. I wouldn’t be...Ad agencies aren’t the only creative game in town anymore.
This week at the Savannah College of Art & Design we held our annual Career Fair. As a professor, I had the privilege of watching our smart kids fine tune their books, fret over their resumes, and gossip in the hallways about which agencies they were going to...
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
