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Social in 4 Steps. (Sometimes 3, Maybe 2.)

by Luke Sullivan | Mar 26, 2018 | Advertising, Creativity, Digital, Social Media, Speaking Topics

(Revised from an earlier post.) “Don’t do an ad. Do something interesting.” This is one of the best and most basic pieces of advice I have for my students and, for that matter, anyone in the communications industry. Because when you follow it, you’ve pulled yourself...

Friday’s webinar on a new way to think about social. (And about advertising in general.)

by Luke Sullivan | Dec 5, 2016 | Advertising, Digital, Education, Luke Sullivan Speaker, Social Media, Speaking Topics

“Don’t do an ad. Do something interesting.” This is one of the best and most basic pieces of advice I have for my students and, for that matter, anyone in the communications industry. Because when you follow it, you’ve pulled yourself out of the old world of...

For graduating ad students: Two things from GSD&M GCD, Ryan Carroll.

by Luke Sullivan | May 14, 2016 | Advertising, Digital, Education, Interviewing

(Previously published post, reprinted for those gearing up to go interview or take an internship/job.) People? Quiet, people. Okay, your substitute teacher today is Mr. Carroll. You remember Mr. Carroll. He visited us in January? I expect you to give him the same...

8 advertising predictions for 2016, only one of which will likely happen.

by Luke Sullivan | Dec 21, 2015 | Advertising, Commentary, Digital

Content-Schmontent. Yes, the smart brands will continue to produce content that is helpful, beautiful, engaging, and useful. But content can be clutter just like ads and just posting cool content on the site-of-the-month probably isn’t going to be enough to...

New edition of Whipple to be available in wood-pulp based medium.

by Luke Sullivan | Dec 11, 2015 | Advertising, Digital, Education

I got my first job in the business in 1979. Some kid out there just went, “Nineteen Seventy Nine?? Dude, did they even have ads back then?” Why, yes we did, thank you very much. In fact, my first agency job was at Bonetool, Thog & Tarpit and I worked on...

A very cool quotation from Faris Yakob’s cool book “Paid Attention: Innovative Advertising for Digital World.”

by Luke Sullivan | Aug 20, 2015 | Advertising, Creativity, Digital, General

“Working in advertising can make you cynical, but if you can aspire to look yourself in the mirror and see the kind of person your 8- or 14-year-old self would not hate – if you can treat people and customers and clients and vendors and the world with respect;...
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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.

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