by Luke Sullivan | Nov 21, 2015 | Advertising, Education, Portfolio
I’ve seen a pattern in student books over the years. The first of these two common mistakes is in the set-up, in a section students commonly title “the insight.” Most of time these read something like “People buy this product (for example) because it’s the quickest...
by Luke Sullivan | Apr 12, 2015 | Advertising, Creativity, Education, Interviewing, Portfolio
Good morning, scribblers. Your substitute teacher this morning is Mr. Carroll again. You remember Mr. Carroll, a CD at Austin’s GSD&M. He’s here to teach us how to get jobs so please give him your full attention. YOUR SITE VS YOUR BOOK Yes, there is a difference...
by Luke Sullivan | Mar 30, 2015 | Advertising, Creativity, Education, Interviewing, Portfolio
Recently I had the chance to meet with and talk shi…. talk shop with some 20 or so creative recruiters from agencies all over America. It was a great opportunity to ask a bunch of top agency recruiters what they look for (and don’t look for) in student portfolios. In...
by Luke Sullivan | Feb 9, 2015 | Advertising, Education, Interviewing, Portfolio
Okay, class. Today’s substitute teacher is Mr. Carroll. You remember Mr. Carroll. He was here two weeks ago. I expect you to give him the same respect you give me. People? Settle down, people. • • • • • • • • • • • • • • • • • • • • • • • • • • T-shaped...
by Luke Sullivan | Jan 26, 2015 | Advertising, Creativity, Education, Portfolio
I met Ryan Carroll when I worked at GSD&M in Austin. He was a young writer then, and now he’s a big shot, group creative director and won’t take my calls. It was his team that came up with last year’s Radio Shack spot on the Super Bowl:...