Guest post from David Baldwin: On creating great work.
Recently I had the pleasure of talking with my old friend David Baldwin and was reminded again of why he’s held in such wide esteem by the ad industry. First off, for you students who don’t know his name, you should. I pasted his bio at the bottom, but by...Cool New Book Explores, Explains What I call “Problem Finding.”
I just finished reading a really good book, a new title from Warren Berger, who’s been writing about the ad industry for a long time. Smart guy. Book’s titled A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas. What Berger calls “inquiry” or...Emotion V. Reason
In this Sunday’s New York Times Book Review, I read about a cool new title called The Righteous Mind: Why Good People Are Divided by Politics and Religion. In a review titled Why Won’t They Listen?, the writer got into some territory that has direct bearing on our...
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
