by Luke Sullivan | Mar 26, 2018 | Advertising, Creativity, Digital, Social Media, Speaking Topics
(Revised from an earlier post.) “Don’t do an ad. Do something interesting.” This is one of the best and most basic pieces of advice I have for my students and, for that matter, anyone in the communications industry. Because when you follow it, you’ve pulled yourself...
by Luke Sullivan | Dec 5, 2016 | Advertising, Digital, Education, Luke Sullivan Speaker, Social Media, Speaking Topics
“Don’t do an ad. Do something interesting.” This is one of the best and most basic pieces of advice I have for my students and, for that matter, anyone in the communications industry. Because when you follow it, you’ve pulled yourself out of the old world of...
by Luke Sullivan | Sep 4, 2014 | Speaking Topics
No matter how accomplished an company’s creative department is, it’s valuable to hear the opinion of an outside creative resource. I typically meet with the teams running two key accounts. We walk through the work and look at creative or strategic...
by Luke Sullivan | Sep 4, 2014 | Speaking Topics
In this speech/workshop, attendees will use current advertising examples to rate, rank, and discuss what elements are in play, and then conclude with best practices.
by Luke Sullivan | Sep 4, 2014 | Speaking Topics
A brief look at how complete and total disobedience results in better work. We’re talking about Dru’s “Disruption” model but on steroids.
by Luke Sullivan | Sep 4, 2014 | Speaking Topics
In this talk we discuss the art of reductionism and how taking away everything that isn’t a “load-bearing beam” always improves the...
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