Managing Creatives to their Potential

Managing Creatives to their Potential

In which we explore the unique issues around managing creative people, who don’t like to be managed. Participants will leave the session with short- and long-term solutions to optimizing the creative output of their organizations. (Particularly appropriate for account...
Authenticity

Authenticity

With a half-century of over-hyped claims, the ad industry has created a nation of eye-rollers. Which makes claiming authenticity today especially tricky – because we marketers do have an agenda: to sell. In this session we’ll discuss how brands can stake out...
Building Storytelling Platforms

Building Storytelling Platforms

“Big ideas” are nice. So are “campaigns.”  But telling brand stories with platforms is more powerful, more flexible, and more profitable. Using industry examples as well as some amazing work from his students, he’ll show how searching for the “Big Idea” may not be as...