By Rick Mathieson. This is probably the best book out there right now on understanding the new digital marketing space.
The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
Suggested Reading Book Me
Suggested Reading
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RT @AccountableGOP: Introducing the superheroes for COVID: #CovidFriends https://t.co/YNhzQIkxl0
3 weeks ago
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RT @cindygallop: MUST-READ for every male creative/ECD in the ad industry. Sexism starts the moment your entry-level portfolio lands… https://t.co/P9k2Oam7WX
4 months ago
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@KAOjr Yep, 6th edition due next March.
4 months ago