5th edition comes out January 2016.

Hello again, Nancy C., of Hackensack, New Jersey.

Thanks for your patience. As you — my remaining reader — know, it is a cardinal sin for bloggers to go any length of time without a new post. A blog can fall off the public’s radar. Audiences tend to move on.

But not you, Nancy. Again, my profound thanks.

Today’s posting, in fact, has been customized entirely for you, Nancy B., of Hackensack, New Jersey.

Fifth edition of Hey Whipple to release in January 2016 (at Hackensack Barnes & Noble outlet, 187 Riverside Square Mall, just across from cemetery.)

The long-awaited fifth edition of the popular advertising book will release on January 16, 2016, Nancy. It will be available at the Barnes & Noble just down from your house – you know, at the Riverside Mall.

Of particular interest to you, Nancy, is the fifth edition’s contributing author, Edward Boches. Edward’s vast experience and expertise in all things social, digital and interactive bring great new content to the book, now in its 16th year of print.

During his 31 years at agencies like Mullen and Hill Holiday, Edward went from being an enthusiastic early adopter of digital, to thought leader and recognized expert. Today Edward is a professor at Boston University’s College of Communication, passing his wisdom onto a new generation.

Nancy, you probably already know about Edward’s popular blog, “Creativity Unbound.” It continues to attract new followers (as do many blogs that regularly publish good content and don’t drop off the edge of the earth every time the author’s phone rings).

I will be posting again soon. Welcome back, Nancy.