by Luke Sullivan | Mar 12, 2017 | Advertising, Commentary, creative briefs, Creativity, Education
On Thursday, March 23rd, I am presenting a webinar about brand storytelling where I describe some of the very best ways I’ve found to create storytelling platforms. (Register here.) A big part of storytelling, of course, is establishing conflict. I...
by Luke Sullivan | Jul 9, 2016 | Advertising, Creativity, Education, Problem Finding
Back when I was a young knucklehead in advertising, we all knew the way to advance was to outwork everybody and dig up as much work as you could by walkin’ around and bugging the project managers for open job orders. (“Gimme a problem to solve. I’ll do a radio spot, a...
by Luke Sullivan | Aug 28, 2012 | Advertising, Creativity, Education
Anne Lamott is the author of one of my favorite books on writing – Bird By Bird. The title itself is one of the first lessons Anne gives us, in which she recalls having to write a long report about birds for school. She was daunted by the size of the project and...
by Luke Sullivan | Apr 30, 2012 | Advertising, Commentary, General Crankiness
In my book Hey Whipple, Squeeze This, I propose that creativity is exactly like washing a pig. Because it’s messy. It has no rules. No clear beginning, middle, or end. It’s kind of a pain in the ass, and when you’re done you’re not sure if the pig is really clean or...
by Luke Sullivan | Nov 6, 2011 | Advertising, Commentary, General Crankiness
Distilled from a recent interview on blog radio with the delightful Heidi Ehlers, founder of Camp Black Bag – “The Boot Camp for Your Career.” * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * I was in the advertising business for 32 years. To yield...