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Links to the latest One Show Interactive finalists.

by Luke Sullivan | Oct 4, 2013 | Advertising, Digital

    For your viewing convenience, I’ve gathered nine of the finalists in the One Show Interactive awards. Enjoy.   Coca-Cola Leo Burnett, Sydney “Small World Machines.” http://www.thanksforclicking.com.au/smallworld_cyber-technology/  ...

USA Today’s Ad-Meter: Man, That’s One Big-Ass Focus Group.

by Luke Sullivan | Feb 7, 2011 | Advertising, Commentary, Digital, General Crankiness, Social Media

Well, I went 50-50 on my predictions for what would show up in the Top 10 of USA Today’s Ad Meter. I guessed kinda right that a Bud Light spot would make it in. I guessed that another user-generated Doritos spot would make the top 10. That Weiden would a cool spot for...

Cool New Must-Read Book. (But First, This Metaphor.)

by Luke Sullivan | Dec 20, 2010 | Advertising, Commentary, Digital

This short essay is ultimately a book review, but it starts off with a metaphor. One where I liken creating advertising on multiple platforms to those geeky 3-dimensional chess sets. Remember the ones you saw on early Star Treks, or maybe in the lounge of your...

Hiring (and Shaping) the Ideal Creative Candidate.

by Luke Sullivan | May 11, 2010 | Advertising

Okay, so a job position in the creative department opens up. On one hand, I wanna hire only the most techno-geeked-out, mobile-ready, code-slinging web brat I can find. On the other hand, I want to hire a writer or an art director who knows how to take a blank sheet...

Report From SXSW Interactive: “I See Dead Ad Jobs.”

by Luke Sullivan | Apr 7, 2010 | Advertising, Digital, Social Media

I was born in the year 1954 when stamps were three cents. If you thought, “Wow, three cents??” you’re a digital immigrant like me. You’re a digital native if you thought, “What are stamps?” Unfortunately, there is a third group: digital rejectors — you’ve met them....

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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.

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