by Luke Sullivan | Oct 4, 2013 | Advertising, Digital
For your viewing convenience, I’ve gathered nine of the finalists in the One Show Interactive awards. Enjoy. Coca-Cola Leo Burnett, Sydney “Small World Machines.” http://www.thanksforclicking.com.au/smallworld_cyber-technology/ ...
by Luke Sullivan | Feb 7, 2011 | Advertising, Commentary, Digital, General Crankiness, Social Media
Well, I went 50-50 on my predictions for what would show up in the Top 10 of USA Today’s Ad Meter. I guessed kinda right that a Bud Light spot would make it in. I guessed that another user-generated Doritos spot would make the top 10. That Weiden would a cool spot for...
by Luke Sullivan | Dec 20, 2010 | Advertising, Commentary, Digital
This short essay is ultimately a book review, but it starts off with a metaphor. One where I liken creating advertising on multiple platforms to those geeky 3-dimensional chess sets. Remember the ones you saw on early Star Treks, or maybe in the lounge of your...
by Luke Sullivan | May 11, 2010 | Advertising
Okay, so a job position in the creative department opens up. On one hand, I wanna hire only the most techno-geeked-out, mobile-ready, code-slinging web brat I can find. On the other hand, I want to hire a writer or an art director who knows how to take a blank sheet...
by Luke Sullivan | Apr 7, 2010 | Advertising, Digital, Social Media
I was born in the year 1954 when stamps were three cents. If you thought, “Wow, three cents??” you’re a digital immigrant like me. You’re a digital native if you thought, “What are stamps?” Unfortunately, there is a third group: digital rejectors — you’ve met them....
@KAOjr Yep, 6th edition due next March.
6 days ago