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Airing Olympic-themed Commercials Versus Putting your Marketing Budget in the Toilet – A Comparison

by Luke Sullivan | Aug 13, 2012 | Advertising, Commentary, General Crankiness

Over the course of my 33 years in advertising, I must’ve been handed a hundred “program ads” to write – you know, the kind of ad a company runs in an event program to express support for, say, the dizzying Everest of achievement of the local curling squad. As a junior...

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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.

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