by Luke Sullivan | Mar 23, 2014 | Advertising, Creativity
Your portfolio is the only way an agency knows how good you are at solving problems creatively. You get one shot. That said, I’d like to dole out a little advice on the kinds of projects I think prudent to put in your first advertising portfolio. First off, no public...
by Luke Sullivan | Sep 17, 2012 | Advertising, Creativity, Education
Hall of Fame copywriter Tom McElligott hired me as a copywriter in January of 1979. (Insert age joke here. “Ha, ha, that was so funny. No really, that I’m old and everything.”) Aaaanyhoo, Tom didn’t have much work for me during that first month, so he parked me in a...