Contagious: How to Build Word of Mouth in the Digital Age

Contagious: How to Build Word of Mouth in the Digital Age

By Jonah Berger. Why do people talk more about certain products and ideas than others? What it is that makes online content go viral. Berger discusses how social influence shapes everything from what we wear to the names we give our children.

Posted on

May 18, 2016

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