by Luke Sullivan | Dec 19, 2011 | Advertising, Education
(I just “liked” my own essay to see what would happen. What happened was my name ends up in the list of likers. Made me feel creepy. Please forgive, won’t you?) • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • A friend of mine is...
by Luke Sullivan | Oct 16, 2011 | Advertising, Education
This is the cover of the new book from London’s D&AD, The Copy Book. I am crazy proud to be one of the featured writers. That said, I would have trouble looking anyone in the eyes and claiming my work should be featured in this book, and not that of my...
by Luke Sullivan | Oct 9, 2011 | Advertising
Steve Job intrduces ChiatDay’s new campaign 1.) He didn’t work from notes. Notes suck. Notes say, “What I’m saying is so unmemorable, even I had to memorize it.” Speak from the heart. 2.) It didn’t feel like he was presenting. It...
by Luke Sullivan | Oct 3, 2011 | Advertising, General Crankiness
Okay, Zen parable time. And I’m gonna update mine a little bit for the modern palate. Okay, so you got this Zen master dude, right? Dude looks totally like Uma Thurman’s teacher from Kill Bill Vol. 2, always brushing that long white mustache to the side and...
by Luke Sullivan | Sep 25, 2011 | Advertising, General Crankiness
The other day in class we were reviewing some work the students had done and an interesting conversation took place. As I looked at the work the students had produced, I asked one of them, “Where were you when you were working on this?” He said he’d been...