Hey Whipple
  • Home
  • Speaking
  • About Me
  • The Blog
  • My Books
  • Suggested Reading
  • Radio Spots
    • 9 Spots From 5th Edition
    • My Radio Reel
    • My Favorite Radio Campaign
    • Phillips Radio
Select Page

“Inadequacy Marketing–Lessons from a cool new book, “Story Wars.”

by Luke Sullivan | Nov 11, 2013 | Advertising, Creativity

I just read a marvelous book this weekend. Called “Winning the Story Wars: Why those who tell – and live – the best stories will rule the future.” It’s by Jonah Sachs. And like the title suggests, Sachs says the brands with the better stories win. He cites a good...

Browse by Category

Popular Posts

  • A List of Fave Sites for Creative Inspiration. 14.8k views | 5 comments
  • How Not To Suck as a Creative Director. 7.9k views | 18 comments
  • Maybe Advertising Should Stop Grabbing Women By The P**sy. 6.3k views | 14 comments
  • The most important truth in advertising I learned from Prof. Mark Fenske. 5.2k views | 5 comments
  • Do Not Tolerate Brutal Creative Directors. 2.8k views | 29 comments

Book Me


Book me for speeches
& workshops. (Ask about
my "No Suck Guarantee")
Contact Me

Suggested Reading


There is no shortcut. This is how we learn it. Bit by bit.
View List

Recent Tweets

  • Tweet Avatar Check out this link: https://t.co/d1WDUEklYj via @USATODAY 1 day ago
  • Tweet Avatar https://t.co/f21UHJrbYi 7 days ago
  • Tweet Avatar RT @ruthbenghiat: This is what I mean by Trump as the agent of lawlessness that comes to define the culture, with deadly effects. "Ge… https://t.co/1fHI0F5GQA 1 week ago

Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.

bookmenow_230

Contact Me

    • Home
    • Speaking
    • About Me
    • The Blog
    • My Books
    • Suggested Reading
    • Radio Spots
    • Twitter
    • RSS

    © 2021 Luke Sullivan | Design by Rushil Nadkarni | Developed by The Next Wave