On Being A Devil’s Advocate VS Being The Angel’s Advocate.
I’m just finished reading a very good book by the guy who founded Behance – Scott Belsky – titled Making Ideas Happen: Overcoming the Obstacles between Vision & Reality. We’ve all seen our share of creative directors who believe that critiques should...Great CDs Are Almost Always Great People, Too.
Recently I posted an article about brutal creative directors. My advice was to get your book out there as fast as you can. Now, if I may, a few words on what I think makes a good creative director. I once read that a coach’s main job is to love his players. I think...
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Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
