by Luke Sullivan | Apr 3, 2016 | Advertising, Commentary, Education, General Crankiness
Upfront, I need to make clear, this isn’t about most CDs and recruiters. It’s about that minority who, for some sad weird reason, take a sort of pleasure in belittling young ad people and enjoy making students feel bad about themselves and their work. I wouldn’t be...
by Luke Sullivan | May 12, 2012 | Advertising, Commentary
I’m just finished reading a very good book by the guy who founded Behance – Scott Belsky – titled Making Ideas Happen: Overcoming the Obstacles between Vision & Reality. We’ve all seen our share of creative directors who believe that critiques should...
by Luke Sullivan | Oct 26, 2010 | Advertising, Commentary
Recently I posted an article about brutal creative directors. My advice was to get your book out there as fast as you can. Now, if I may, a few words on what I think makes a good creative director. I once read that a coach’s main job is to love his players. I think...
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