by Luke Sullivan | Oct 9, 2011 | Advertising
Steve Job intrduces ChiatDay’s new campaign 1.) He didn’t work from notes. Notes suck. Notes say, “What I’m saying is so unmemorable, even I had to memorize it.” Speak from the heart. 2.) It didn’t feel like he was presenting. It...
by Luke Sullivan | Jan 4, 2011 | Advertising
Back in 1981 and ‘82, I had a short career in doing stand-up. My days on stage started off pretty well but ended in disaster, in a blizzard that happened on Christmas Day. Doing stand-up was actually one of the best things I ever did for my advertising career. In...