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Putting Too Much In One TV Spot.

by Luke Sullivan | Jul 16, 2010 | Advertising, General Crankiness

Boring TV commercials loaded down with too much detail remind me of that poor donkey you always see in old Westerns. You know the one — the sad beast way at the back of the wagon train. With 200 pounds on its back: gold ore, sleeping bags, guns, clanking pans...

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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.

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