Hey Whipple
  • Home
  • Speaking
  • About Me
  • The Blog
  • My Books
  • Suggested Reading
  • Radio Spots
    • 9 Spots From 5th Edition
    • My Radio Reel
    • My Favorite Radio Campaign
    • Phillips Radio
Select Page

Scenes From A Marketing Intervention on Subway Sandwiches.

by Luke Sullivan | Nov 4, 2012 | Advertising, Commentary, Creativity, General Crankiness

Several years ago, I wrote an article for Adweek about the addiction some clients have to promotions at the expense of their branding. “Should we throw out promotions and go cold turkey?” I asked.  “Of course not. In the retail world, promotions are an essential part...

Browse by Category

Popular Posts

  • A List of Fave Sites for Creative Inspiration. 15.7k views | 5 comments
  • How Not To Suck as a Creative Director. 8.4k views | 20 comments
  • Maybe Advertising Should Stop Grabbing Women By The P**sy. 6.6k views | 14 comments
  • The most important truth in advertising I learned from Prof. Mark Fenske. 5.9k views | 5 comments
  • Do Not Tolerate Brutal Creative Directors. 3.3k views | 29 comments

Book Me


Book me for speeches
& workshops. (Ask about
my "No Suck Guarantee")
Contact Me

Suggested Reading


There is no shortcut. This is how we learn it. Bit by bit.
View List

Recent Tweets

  • Tweet Avatar Available Feb. 23rd at https://t.co/T5wNphb1Bj https://t.co/zenUMjRyfw 1 day ago
  • Tweet Avatar @conej @tamuc Thanks for the shout-out. The 6th comes out in February. https://t.co/MkE9x301dX 3 months ago
  • Tweet Avatar @NFTang_ @garyvee THe new 6th edition comes out in Feb. (Oh, and thanks for the shout-out.) 3 months ago

Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.

bookmenow_230

Contact Me

    • Home
    • Speaking
    • About Me
    • The Blog
    • My Books
    • Suggested Reading
    • Radio Spots
    • Twitter
    • RSS

    © 2022 Luke Sullivan | Design by Rushil Nadkarni | Developed by The Next Wave