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“Inadequacy Marketing–Lessons from a cool new book, “Story Wars.”

by Luke Sullivan | Nov 11, 2013 | Advertising, Creativity

I just read a marvelous book this weekend. Called “Winning the Story Wars: Why those who tell – and live – the best stories will rule the future.” It’s by Jonah Sachs. And like the title suggests, Sachs says the brands with the better stories win. He cites a good...

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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.

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