by Luke Sullivan | Nov 4, 2012 | Advertising, Commentary, Creativity, General Crankiness
Several years ago, I wrote an article for Adweek about the addiction some clients have to promotions at the expense of their branding. “Should we throw out promotions and go cold turkey?” I asked. “Of course not. In the retail world, promotions are an essential part...
by Luke Sullivan | May 19, 2010 | Advertising, Commentary, General Crankiness
What if we started taking agency people seriously when they misused the word “mediums” and just started giving them what they asked for? * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * OPEN ON HOLIDAY INN CONFERENCE ROOM. A MEDIA...
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17 hours ago