by Luke Sullivan | Feb 1, 2011 | Advertising
Every year we scratch our collective heads at the price broadcasters get for thirty seconds of Super Bowl. And while the figure this year is a gasp-worthy $3 mil, all this hand-wringing is the same as it ever was. Happens every year. I remember back in 1990 – when...
by Luke Sullivan | Sep 6, 2010 | Advertising, Commentary
Well, it’s that time of year again: agencies and clients are buying time on the Super Bowl XLV. Two thoughts on this. First off, um, Super-Bowl Owner Guys? Can we lose the Roman numerals? This has to be at least the XLV-th time I’ve told you guys how...