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SuperBowl XLVII: How to blow $126 grand per second.

by Luke Sullivan | Feb 4, 2013 | Advertising, Commentary, General Crankiness

Everybody’s got their faves from the commercials on the Super Bowl. But let’s talk about the bottom feeders. (Okay, fine. As for favorites, mine happened to end up pretty far down the list of the infamous USA Today Ad Meter: the spot for Oreos (“Whispering in the...

USA Today’s Ad-Meter: Man, That’s One Big-Ass Focus Group.

by Luke Sullivan | Feb 7, 2011 | Advertising, Commentary, Digital, General Crankiness, Social Media

Well, I went 50-50 on my predictions for what would show up in the Top 10 of USA Today’s Ad Meter. I guessed kinda right that a Bud Light spot would make it in. I guessed that another user-generated Doritos spot would make the top 10. That Weiden would a cool spot for...

Whipple’s Personal Super Bowl Ad Meter Predictions.

by Luke Sullivan | Feb 1, 2011 | Advertising

Every year we scratch our collective heads at the price broadcasters get for thirty seconds of Super Bowl. And while the figure this year is a gasp-worthy $3 mil, all this hand-wringing is the same as it ever was. Happens every year. I remember back in 1990 – when...

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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.

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