USA Today’s Ad-Meter: Man, That’s One Big-Ass Focus Group.
Well, I went 50-50 on my predictions for what would show up in the Top 10 of USA Today’s Ad Meter. I guessed kinda right that a Bud Light spot would make it in. I guessed that another user-generated Doritos spot would make the top 10. That Weiden would a cool spot for...Whipple’s Personal Super Bowl Ad Meter Predictions.
Every year we scratch our collective heads at the price broadcasters get for thirty seconds of Super Bowl. And while the figure this year is a gasp-worthy $3 mil, all this hand-wringing is the same as it ever was. Happens every year. I remember back in 1990 – when...
Suggested Reading
Recent Tweets
-
My webinar on achieving creative break-throughs airs this Thursday at 1pm EST. Pictured here, Zoom recording of pre… https://t.co/zl24QauGW6
3 weeks ago
-
On March 30 @ 1pm EST, I’ll be showing two Hey Whipple techniques that can help you get to cooler ideas faster. Reg… https://t.co/kk3tDhpSYt
3 weeks ago
-
On March 30 @ 1pm EST, I’ll be showing two Hey Whipple techniques that can help you get to cooler ideas faster. Reg… https://t.co/oupHlLdwsV
4 weeks ago
Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
