by Luke Sullivan | Feb 4, 2013 | Advertising, Commentary, General Crankiness
Everybody’s got their faves from the commercials on the Super Bowl. But let’s talk about the bottom feeders. (Okay, fine. As for favorites, mine happened to end up pretty far down the list of the infamous USA Today Ad Meter: the spot for Oreos (“Whispering in the...
by Luke Sullivan | Feb 7, 2011 | Advertising, Commentary, Digital, General Crankiness, Social Media
Well, I went 50-50 on my predictions for what would show up in the Top 10 of USA Today’s Ad Meter. I guessed kinda right that a Bud Light spot would make it in. I guessed that another user-generated Doritos spot would make the top 10. That Weiden would a cool spot for...
by Luke Sullivan | Feb 1, 2011 | Advertising
Every year we scratch our collective heads at the price broadcasters get for thirty seconds of Super Bowl. And while the figure this year is a gasp-worthy $3 mil, all this hand-wringing is the same as it ever was. Happens every year. I remember back in 1990 – when...
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