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How do you know which advertising principles suck and which don’t?

by Luke Sullivan | Oct 3, 2011 | Advertising, General Crankiness

Okay, Zen parable time. And I’m gonna update mine a little bit for the modern palate. Okay, so you got this Zen master dude, right? Dude looks totally like Uma Thurman’s teacher from Kill Bill Vol. 2, always brushing that long white mustache to the side and...

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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.

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