My Books
Hey Whipple, Squeeze This!
This classic (and very irreverent) bestselling guide to creating great advertising, Hey Whipple, Squeeze This, has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. Students today need new guidance to ply their craft in the digital world and this updated fifth edition explains how to bring brand stories online, in addition to traditional media like television, radio, print, and outdoor. Now in seven languages and used in colleges worldwide, Whipple will help sharpen your writing chops, unleash your creativity, and raise the level of your work whether you’re new to the business or a practicing professional.