LUKE SULLIVAN:
KEYNOTE SPEAKING, CONSULTING & TRAINING.
My name is Luke Sullivan. I was in the advertising business for 33 years, all of them at A+ agencies, two of them perennial “Agency of the Year” winners from Adweek and Ad Age – Fallon Worldwide and The Martin Agency. During those years, I started my collection of One Show medals, now at 21.
I’m probably best known as the author of Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising. With the sixth edition set to release in February, 2022, it’s referred to as the Bible of advertising in about every third review on Amazon and was named to the Top Ten Marketing Books of All Time by an Ad Age poll.
I just retired from ten years of teaching advertising at the Savannah College of Art & Design, and what I offer today is an series of energetic presentations on a wide variety of subjects related to advertising, branding, and marketing. (Some of my most popular presentations are listed directly below.)
I’ve spoken to audiences all over the U.S. including the SXSW Interactive Conference in Austin, as well as many in-person appearances overseas: Sydney, Berlin, Stockholm, Helsinki, Copenhagen, Auckland, Reykjavik and Istanbul. People seem to like what I offer and I’ve added some client reviews below.
Thanks for your consideration. I can be reached at [email protected] and my cell number is 912-655-5648.
CLIENT REACTIONS
My Favorite Presentations
BUILDING STORYTELLING PLATFORMS FOR NEW BUSINESS
To understand the difference between an ad campaign and a brand platform, consider the difference between a movie and a Hollywood franchise. Any movie that’s franchisable contains more than just one story. It suggests an entire world beyond its own borders, a world...
LEVERAGING TENSIONS TO CREATE BRAND NARRATIVES
One of the most effective ways to jumpstart the creative process and get to big ideas quickly, is by leveraging creative tensions; by using polarities to spark story. Wherever you find conflict or opposing energies, you’ll find conflict. And where you find conflict,...
EFFECTIVE SOCIAL MARKETING IN FOUR STEPS
In this presentation Sullivan reframes social marketing with a simple process of four steps, one that participants can use immediately. By reverse engineering successful social campaigns, Sullivan breaks it down to what he calls “Do > Invite > Capture >...
A CREATIVE WRITES THE BRIEF
The brief is the single most-complained-about thing in creative industries.(“What are we supposed to do with this?”) Every client, agency, and strategist on earth has a different idea of what makes a great creative brief. So do creatives – and this is one creative’s...
OPTIMIZING CREATIVE OUTPUT (OR HOW TO MANAGE CREATIVES)
It’s a good thing many creative people are often cynics and eye-rollers. It’s their well-tuned B.S. detectors that make them effective communicators. But motivating cynics and eye-rollers in an industry full of B.S. is tough. How do you manage people who don’t like to...