My Books
Hey Whipple, Squeeze This!
The new sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training of the first five editions, this latest edition now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional.
Thirty Rooms to Hide In
“The Shining … but funnier.” That’s how the author describes his memoir Thirty Rooms To Hide In: Insanity, Addiction, and Rock ‘n’ Roll in the Shadow of the Mayo Clinic. It’s the story of six boys growing up in a great dark house in Minnesota, as the father – a respected surgeon – goes slowly insane. With winters raging outside and the father raging within, it is their mother’s protection that allows the boys to have a wildly fun, thoroughly dysfunctional time growing up. With dark humor as the coin of their realm, and the Beatles as true north on their compass of Cool, the band of brothers make movies, start a rock & roll group, and wise-crack their way though a grim landscape of their father’s insanity, Eisenhower’s Cold War, fallout shelters, and JFK’s assassination.