Phillips Radio

“Phirrips” — Politically incorrect (in parts) and one of the best spots I’ve ever heard.

 

“No Point, No Point.” — An idiot tells a customer not to buy a Phillips VCR because all electronics will be obsolete within 2 weeks.

 

“Fake French.” — Oh, I forgot, this one has another politically incorrect bit. If that’s an issue with you, please contact my complaint desk at biteme.com.

 

“So Typical.” — A spot where the spokespeople seem to make fun of the client the entire time. God, I love Phillips for doing this.

 

“Expensive.” — A salesman beats around the bush about the price of a Phillips TV.

 

“Burglars” — Two burglars announce they’ll be stealing Phillips televisions exclusively.

 

“Laughter.” — Two Phillips spokesmen peal with evil laughter at their competitors’ sinking sales.

 

“What’s It” — Two guys talk about Phillips products for 60 seconds, never once mentioning what the brand is or the product is.

 

“You’re So Clever.” — It’s hard to describe how stupid and cool this one is.

Comments

Kevin
Reply

je parle le français, si je s’offense parce que je ne comprends pas le humour. mais, le pub écoutait bien. j’ai besoin des haute-parleurs.

Paul Suggett
Reply

I grew up watching Mel Smith and Griff Rhys Jones. One of the most underrated comedy duos ever in my opinion. And Griff did some terrific spots for Holsten Pils as well. Have to say as a Brit I am biased, but most of my favorite radio spots are from English agencies.

Daryl Orris
Reply

Dear Luke,

Reminds me of when 3M hired me to merchandise their Blank Video Cassettes and VCR Head Cleaners. We created Free Standing Display Shippers — 200 or 300 hundred per display that touted “3M Quality at a Ridiculous Price.”

I thought we had won our way into this large 3M business unit only to find out that we were dumping an inventory on an unsuspecting public with a technology that was about to be phased-out. When they sold out the inventory and sold then technology to a Japanese company, I never heard from them again — their CVD and DVD business went to somebody else. Apparently, “3M Quality at a Ridiculous Price,” didn’t merit a pitch for the new business, no matter how successful the previous effort was for them.

Another 3M story is when a Marketing Manager for Leisure Products asked me if I knew how to Fly Fish. I told her yes, my Grandfather had taught me using silk line to float, and silk line weighted down with White Petroleum Jelly to sink — but I haven’t done it in years. She told me how the unit President was an avid fly fisherman and that I’d best have current experience to relate to him before I presented to him. So I went out and purchased the 3M Fly Fishing Reels and several types of 3M lines. I then went on a 2 week fishing trip in Northern Minnesota catching my limit of every kind of fish every day, using the 3M system. Coming back I called the Marketing Manager again and again, with her never returning my calls. Finally I had our production team produce a photo journal of Daryl Orris’ Fly Fishing Adventure, touting the 3M system.

When her call came it was to tell me that the campaign idea of showing individual Fly Fisherman’s experience with the 3M Fly Fishing Systems, demonstrating its unique features and resulting fishing successes was an interesting concept, but they decided to go in another direction.

I never did see anything that was ever produced for the products — telling my people that she doesn’t have to, she is selling enough product to Admen trying to get their business that a campaign is really unnecessary.

Postscript: I still go fly fishing each summer. I even fly fished in the rivers and streams of China, catching all sorts of weird looking creatures.

Thomas Worthington
Reply

Where can i find these? So i can embed them into my post-graduate blog. Greatest ever Radio Adverts.

Thanks.

heywhipple
Reply

I had to order them from the agency that did them. Is there a way you can take them off my site?

[...] Thankfully comedy duo Mel Smith & Griff Rhys-Jones, were engaged by Leagas Delaney to produce a series of radio commercials for Phillips Electronics. The result was a series of radio spots that changed radio advertising, and back in 1999 Campaign magazine named ”Phirrips” the Best Radio Spot of All Time (you can listen to it by visiting http://www.heywhipple.com). [...]

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