Okay, class. Today’s substitute teacher is Mr. Carroll. You remember Mr. Carroll. He was here two weeks ago. I expect you to give him the same respect you give me. People? Settle down, people.
• • • • • • • • • • • • • • • • • • • • • • • • • •
T-shaped skillset. I hate using this term since it’s so overplayed, but the truth behind the word is important. As a CD, I don’t want just a strong writer; I want a writer that can flex other muscles – shoot and edit content, or write code, or who are DJs at night, or write for McSweeney’s. I need to be able to lean on you for other skill sets beyond advertising writing or art direction.
Any given day, we may be building prototypes for clients, shooting and editing stop-motion videos for Instagram; we even develop new products. There isn’t a “Miscellaneous” department at the agency that handles this work. It’s up to our creatives to execute.
And beyond the tactical value of having these skill sets in the building, when you have skills beyond your core craft, it shows me you’re a hard worker. It shows me you’re a well-rounded thinker and you have a curiosity that pushes you to discover new things.
Side Hustle. I love juniors who have entrepreneurial drive or at the very least have built a their own brand. When I see an art director who has 20,000 followers on Instagram, it shows me they understand branding. When I see a junior writer who built an online Queso business, it shows me she thinks like a businessperson.
It’s this kind of junior who intuitively understands the realities our clients live and breathe every day. Combine this side hustle with the other things I [wrote for this blog two posts ago] and you’ll be an unstoppable force. The days of “crazy creatives” with crazy ideas are gone. Budgets are smaller, problems are aplenty and it’s nearly impossible to find a client who will gamble on an idea that isn’t directly tied to solving an actual business problem. That’s not to say audacious ballsy ideas aren’t still needed. But when they’re tied to a solid strategy and solve a business problem, they aren’t audacious anymore. They’re just smart.
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Ryan’s bio: Hello. I am a Group Creative Director at GSD&M. My work has been recognized by Cannes, The One Show, Communication Arts, The Webbys, FWA, The Wall Street Journal, The New York Times, The Early Show on CBS (which made my Mom proud) and Maxim magazine (which made my Dad proud). I like tacos. Follow me @digiryan
Examples of Work –