Interview with two One Show Interactive winners (and the work) from Leo Burnett, Sydney.

So I was givin’ a speech down in Sydney, right? Just before I left, I made a post here about the ten most recent finalists in the One Show Interactive. I noticed that TWO of them were from Leo Burnett’s Sydney office. TWO of them. Two entries from Leo Burnett’s big-ass Chicago office would be cool, too, but two from their Sydney office? A little research into their creative output down there made me wanna meet these folks.

So when I called ’em, they said sure, come on over. It was very cool to walk around an agency so far away from the world I used to work in, mostly east and midwest USA. Damn, it’s a big world out there.

Anyway, I’m kind of a shitty interviewer. Talked too much. You can even hear me chewing gum at one point. Yes, I suck. But this nine-minute video will show you two of the coolest biggest ideas in this year’s One Show as well as the people who created them.

Final note: I actually heard some American in the hotel lobby say “shrimp on the barbie” as well as “THAT’S not a knife, THIS is a knife.” Reminder: when traveling, please try to not to be Australian. We suck at it. Crikey.


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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.