My single favorite thing I ever did on Norwegian Cruise Lines.

The coolest thing about Norwegian Cruise Line is that they have what’s Called “Freestyle Cruising.” And the coolest part of that is Freestyle Dining, which means you don’t have to eat at some assigned table next to strangers. This happens on most cruise lines; fewer and fewer of them as they start to copy NCL, but it happens. Our TV campaign was going to be all 15-second spots. Only a few of the spots ever ran, but the best thing to come out of it was this string of all the spots put together by Sam Selis of Beast, Austin. The old lady with the gallstones was the best – well, along with the poor guy who has to suffer all the fools. The smacking-chewy guy is Haven Simmons the art director. And the really ugly “lady” at the end, is me.

My Last NCL spot


  1. Total fake out. I thought you were the guy with the cardboard. You actually look pretty good in makeup Luke. If SCAD has a drag competition, you’re a shoe-in. (High heels of course.)

  2. Hi Luke,

    I work for the Radio Advertising Bureau in South Africa. We’d love you to speak at our annual; conference.

    Please contact me.

    Thanks, Gilda

    • Hello. How nice to be asked. Will you please write to me at my email address and we can talk about details? Again, thank you very much. My email address is
      [email protected]

  3. Having lived on South Beach for five years, I can tell you that you’re going to have to work it a bit more if your gonna wow ’em on the runway. That said, you’re still very fetching.

    • Yes I thought I was quite stunning.

  4. Hilarious. And painfully true, Luke. Brought it all back to me: the grim experience of sharing a table with a woman and her young son on a mini-cruise (but not nearly mini enough). The mum wouldn’t get off the subject of money; how much she had, in particular. And the lad had the same first name as me. So every admonishing “Christopher!” that she bellowed at him caused me – then in my mid-twenties – to sit bolt upright in my seat and mumble an apology.


Submit a Comment

Your email address will not be published. Required fields are marked *

Suggested Reading

There is no shortcut. This is how we learn it. Bit by bit.
View List

Recent Tweets

Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.