Things That Suck #249: Misuse of the words “Media” and “Mediums”

What if we started taking agency people seriously when they misused the word “mediums” and just started giving them what they asked for?

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AGENCY GUY: Okay, we’ve talked a lot about having our client’s message show up in as many mediums as possible and today I’d like to take you through some of our early thoughts.

Okay, first off, congrats on the whole idea of buying mediums. Round of applause for our Jerry here. Thanks to the Jer-Man’s memo – “Investing In The Best Mediums” ¬– we are first movers in this category.

First off, nobody else has thought of advertising on mediums, or clairvoyants, or fortune tellers. And people? We intend to own this space. We’ll road-block every goddamn medium in the tri-state area and John Q. Public won’t be able to get his stinkin’ palm read without hearing about Subway’s foot-longs.

Let’s start with the low-hanging fruit: Your basic medium, the fortune teller.

Okay, you see a crystal ball, right? Yeah? Well, I see a cash register, people, and it’s ringin’. Can anyone say “give-away”? Oh, yeah. We slap our logo on some cheap clear plastic balls, say something like, “In your future, we see a 10% discount on a Subway.” It’s a win-win, okay? Page me at the pool when the stock splits.

And look at all this forehead space here. So, we get our art guys in here – boom – and now you got paying customers looking square at our Italian BMT while the mediums are goin’ on about, “You gonna drop dead. Heart attack. Oh wait, unless you eat Subway.”

It’s got legs, these mediums. Maybe have the old gypsy start moaning, “S-s-s-someone named Jarel? Jared? He is reaching out to you. He say, ‘Don’t be such a fat fuck. Eat at Subways’.”

Alrighty? Now in addition to mediums, we can stake out territory in witches, gypsies, even bottom-feeders like the guy who guesses your weight at the carnival. And movie tie-in’s? A cake walk. Take the old bitch in Drag Me To Hell? Talk about a call to action. “Eat at Subway’s or roast in Hell until the skin bubbles off your maggot-infested soul.”

I have chills, people. Chills.


  1. funny. i want what’s in your crystal ball.

  2. Haha! Love this – it’s such a pet peeve. And so ridiculous when it comes from people who work *in* media, which I’ve witnessed many times as well.

  3. Can we force people to take Latin?

    • Why is it that such stupid stuff matters to us writers? Well, I guess it has to matter to SOMEbody. Might as well be us.

  4. I recently came across this blog and have enjoyed the content. I look forward to future articles and will definitely link to this and tell the people I know. Thanks.

    • Hey cake–glad you like it. And thanks for the support. I appreesh.

  5. Very instructive and excellent complex body part of content material , now that’s user pleasant (:.


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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.