A Delightful End to My Week. A Clever Assignment from a SCAD Design Prof Results in Sweet Gift from SCAD Ad Student.

HALEYA couple of weeks ago, a freshman ad student here at SCAD — Haley Kochersberger — contacted me and said she’d like to interview me for a “writing assignment.” I thought it was just one of those assignments students sometimes have, you know, to go interview people in the industry.

So, we met, and of course I went on and on about my excellent self. She asked some interesting questions, and then we parted.

Three weeks pass.

Today she shows up in my office with a gift. (See pic)

Turns out “the writing assignment” was a ruse. The real assignment was to interview someone and figure out what would be the perfect gift you could make for them.

At one point in the interview she asked me, “Tell me something quirky about your childhood.” So I recounted for her this silly New Year’s Eve ritual we used to have years ago in the Sullivan family. At the time, I was taking Latin in school and it occurred to me that the singular of confetti was arguably “confettus,” which I thought would be a fine word for Webster’s to include in their next edition, defining a single teeny square of colored paper.

So, from that New Year’s on, instead of throwing confetti, we invoked our annual ritual of the “Throwing of the Confettus.” At precisely 12:00am, my brothers and Mom would all cheer as I threw a single tiny square of colored paper into the air.

Silly, I know.

I just love this shot of Haley and her sweet gift. I know it’s impossible to see here, but nestled inside the box, set like a diamond in felt, is an actual confettus. And in the envelope under the band, a helpful instruction book on how one goes about actually throwing a confettus.

Congrats to both SCAD Design professor Warren Thorp on a brilliant class assignment and to student Haley Kochersberger on a brilliant execution. And such a sweet gift. Thanks to both of you.


  1. Greetings. My name is Serta Pillow-top Mattress. You can call me Serta for short. I am a really close finred of Carolyn. I see her every day and night unless she goes out of town. Shucks, I guess I am her best finred although she bought me only about 9 months ago. Wait, do you buy your finreds?? She is very compassionate. She naturally connects with people and establishes meaningful relationships.I came into the picture because she needed rest. She had lost her best finred and baby sister to cancer and did not know how to grieve. She was working 65 hours a week two days after her sister’s burial while taking three graduate level courses. These 65 hours was spent working with children who were severely emotionally disturbed. She pushed herself because she didn’t want to think as a result she hit a wall-burnout. She decided to take a year off from work and school and just spend some quality time with me, lounging around, reading, watching TV and eating bon bons. The problem was she never seemed to rest. She would lie down but her mind continued to race over various thoughts.Anyways, when she has her mind set on doing something she completes the task unless it involves resting. The quality time “thingy” lasted for about five months. She decided she was bored and falling behind on her Career Path.Carolyn has an associate degree as well as a bachelor’s degree in Sociology with a minor in Human Services. She is currently pursuing a M. Ed, Counseling as well as a Health Care Reimbursement certificate. She is in her second year of graduate school. She needs four classes to complete her Health Care Reimbursement certification. She also volunteers at a program that provides groups and counseling for youth substance abusers. This is in preparation for her CDC II certification.She was an active duty soldier; she is now a disable wartime veteran who serves her country for over 9 years. She deployed to several countries. Amazingly, she is the mother of eight, 5 biological children and 3 stepchildren. Two of her biological children and two of her stepchildren still resides at home. If you ask me, she need to sleep for a week-teenagers!She is back in school and she is happy and excited. Now, she rest and sleep more. I see her a lot earlier than usual. She tells me she has to get her rest so she can stay on task. She plans to be a coder and own her own private practice in the counseling arena. She is very smart and is going to do just fine. Whenever she feels like she needs a break or to shut down for a while, I will be right there in her favorite room waiting. That is what best finreds do.

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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.