A very cool quotation from Faris Yakob’s cool book “Paid Attention: Innovative Advertising for Digital World.”

41a5ALVYfML._SX331_BO1,204,203,200_“Working in advertising can make you cynical, but if you can aspire to look yourself in the mirror and see the kind of person your 8- or 14-year-old self would not hate – if you can treat people and customers and clients and vendors and the world with respect; not attack people nor their work; not be petty or cruel; if you can be open to the opinions of others and be willing to change your mind; not worship money above friendship or honor nor let your heart get hard; if you can stay in love with creativity; spend time working for the good of the industry, especially the young people; and if you can remain thankful there are jobs that let you have ideas for a living and wear jeans and T-shirts to work – then advertising is a fine profession and one to be proud of.”


I strongly recommend Faris’s book. You can get it here at amazon. This one excerpt really doesn’t reflect what the book is about, which is mostly about how to kick ass in a digital world, but I just happen to love it.



1 Comment

  1. And maybe even get to work at a place where you can bring your dogs. Don’t forget working with dogs…


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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.