Busy writing the 4th edition of Hey Whipple. Forgive the radio silence.

Back soon when book is done and SCAD starts.


  1. Hi Luke,
    Loving your Whipple book! I’ve actually been enjoying my commute. Entertaining, informative, honest, and no hokey presentation tricks. I always thought Paul Arden’s books were style over substance and then I saw this guy (www.uppingyourelvis.com) has blatantly ripped off the barbara kruger art direction for his own cheesy selfhelper. The shame.
    Anyway, axegrinding aside, I’m looking forward to the new and improved CyberWhipple 4. Good luck with that 🙂

    • Hey Mark: Thanks tons. glad you like Whipple. The new edition comes out in Feb. Will be much more digital.


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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.