Creativity | Hey Whipple

Ad Students’ Assignment: Write Headlines for The Onion

by Luke Sullivan | Oct 7, 2018 | Advertising, Creativity, Education

As a writing assignment, I ask students to pen headlines for The Onion. I made a first cut and then two advertising friends helped with final judging. Hope you like. GOLD Grammar teacher corrects suicide note Pedophile Worried He Might Be Priest Study: Rubbing crying...

Maybe Advertising Should Stop Grabbing Women By The P**sy.

by Luke Sullivan | Jun 5, 2017 | Advertising, Commentary, Creativity, Education

Harvey Nichols is a veddy upscale British department store that holds a door-buster of a sale every year. The discrepancy between this luxury brand and its annual Wal-Mart-stampede of a sale has been the inspiration for a long-running campaign I’ve admired for years....

Creativity happens in response to problems.

by Luke Sullivan | Mar 12, 2017 | Advertising, Commentary, creative briefs, Creativity, Education

On Thursday, March 23rd, I am presenting a webinar about brand storytelling where I describe some of the very best ways I’ve found to create storytelling platforms. (Register here.) A big part of storytelling, of course, is establishing conflict. I...

Upcoming Webinar: How To Manage Creative People.

by Luke Sullivan | Oct 10, 2016 | Advertising, Creativity, Luke Sullivan Speaker

The best creative director I ever worked for was the late Mike Hughes of the Martin Agency. One day we were talkin’ about the business and Mike said, “Just because you’re a great creative person doesn’t mean you’ll make a great creative director.” He was very clear...

My Favorite Idea From An Ad Class This Spring. And Why.

by Luke Sullivan | Jul 9, 2016 | Advertising, Creativity, Education, Problem Finding

Back when I was a young knucklehead in advertising, we all knew the way to advance was to outwork everybody and dig up as much work as you could by walkin’ around and bugging the project managers for open job orders. (“Gimme a problem to solve. I’ll do a radio spot, a...