by Luke Sullivan | Oct 7, 2018 | Advertising, Creativity, Education
As a writing assignment, I ask students to pen headlines for The Onion. I made a first cut and then two advertising friends helped with final judging. Hope you like. GOLD Grammar teacher corrects suicide note Pedophile Worried He Might Be Priest Study: Rubbing crying...
by Luke Sullivan | Mar 26, 2018 | Advertising, Creativity, Digital, Social Media, Speaking Topics
(Revised from an earlier post.) “Don’t do an ad. Do something interesting.” This is one of the best and most basic pieces of advice I have for my students and, for that matter, anyone in the communications industry. Because when you follow it, you’ve pulled yourself...
by Luke Sullivan | Jun 5, 2017 | Advertising, Commentary, Creativity, Education
Harvey Nichols is a veddy upscale British department store that holds a door-buster of a sale every year. The discrepancy between this luxury brand and its annual Wal-Mart-stampede of a sale has been the inspiration for a long-running campaign I’ve admired for years....
by Luke Sullivan | Mar 12, 2017 | Advertising, Commentary, creative briefs, Creativity, Education
On Thursday, March 23rd, I am presenting a webinar about brand storytelling where I describe some of the very best ways I’ve found to create storytelling platforms. (Register here.) A big part of storytelling, of course, is establishing conflict. I...
by Luke Sullivan | Oct 10, 2016 | Advertising, Creativity, Luke Sullivan Speaker
The best creative director I ever worked for was the late Mike Hughes of the Martin Agency. One day we were talkin’ about the business and Mike said, “Just because you’re a great creative person doesn’t mean you’ll make a great creative director.” He was very clear...
by Luke Sullivan | Jul 9, 2016 | Advertising, Creativity, Education, Problem Finding
Back when I was a young knucklehead in advertising, we all knew the way to advance was to outwork everybody and dig up as much work as you could by walkin’ around and bugging the project managers for open job orders. (“Gimme a problem to solve. I’ll do a radio spot, a...
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