BUILDING STORYTELLING PLATFORMS FOR NEW BUSINESS
To understand the difference between an ad campaign and a brand platform, consider the difference between a movie and a Hollywood franchise. Any movie that’s franchisable contains more than just one story. It suggests an entire world beyond its own borders, a world...
LEVERAGING TENSIONS TO CREATE BRAND NARRATIVES
One of the most effective ways to jumpstart the creative process and get to big ideas quickly, is by leveraging creative tensions; by using polarities to spark story. Wherever you find conflict or opposing energies, you’ll find conflict. And where you find conflict,...
EFFECTIVE SOCIAL MARKETING IN FOUR STEPS
In this presentation Sullivan reframes social marketing with a simple process of four steps, one that participants can use immediately. By reverse engineering successful social campaigns, Sullivan breaks it down to what he calls “Do > Invite > Capture >...
A CREATIVE WRITES THE BRIEF
The brief is the single most-complained-about thing in creative industries.(“What are we supposed to do with this?”) Every client, agency, and strategist on earth has a different idea of what makes a great creative brief. So do creatives – and this is one creative’s...
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My webinar on achieving creative break-throughs airs this Thursday at 1pm EST. Pictured here, Zoom recording of pre… https://t.co/zl24QauGW6
1 year ago
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On March 30 @ 1pm EST, I’ll be showing two Hey Whipple techniques that can help you get to cooler ideas faster. Reg… https://t.co/kk3tDhpSYt
1 year ago
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On March 30 @ 1pm EST, I’ll be showing two Hey Whipple techniques that can help you get to cooler ideas faster. Reg… https://t.co/oupHlLdwsV
1 year ago
Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
