Fourth Edition of “Hey Whipple” Now Available.

Download flyer. Click on red link, right.

Thanks to all the folks who helped me research it (in particular, Sam Bennett of GSD&M). It features new and updated work throughout. And in particular has large new sections on digital, social and interactive. Special thanks to art director Keli Linehan who did the cover.

It’s available now on and will soon be available as an iBook for your iPad. (Coolest part about the iPad version is that all the examples cited in the book have links right to the work.)



  1. Any plans for an audio book?

    • Hey Andrew: Nope, no audio book is in the works. But the iPad version should be pretty cool what with all the live links embedded in the text.

  2. Hi Luke,
    I’m reading this right now – great stuff. But still, I want to give you more money! Any info on when, if ever, the iPad version’s gonna be available in europe/scandinavia/sweden?



    • Hey Andy, I am pretty sure the iPad version is out there. I will write to my publisher and ask them if it is up. I thought it was up.


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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.