If you’re an advertising professor/teacher, you can get a freebie copy.

Just go to http://www.wiley.com/WileyCDA/WileyTitle/productCd-1118101332.html

2 Comments

  1. Love it. If I had gotten my mitts on this sooner it would have been the textbook for the IMC class I am teaching as adjunct faculty in the business school at BYU. So, as it turns out it’s just an option for their book report, right up there with Love Marks and other suggestions. Well, actually I suggested it above Love Marks. In fact, I’ve suggested it above every other book on the list.

    So, at the last minute I threw away all of the text books I was considering, including the titles from Wiley, and decided not to use a book at all. Instead, I just stealing ideas out of “Hey Whipple…” and use the concepts to build my lessons.

    As for my personal website, it’s really not very personal. It’s just my lame attempt at starting (“re-starting”) an e-commerce and hopefully brick and mortar retail venture. As if I didn’t learn my lesson well enough in 2001. I won’t be offended if you delete the link. I’m not trying to sell anything. Yet.

    DW

    Reply
    • Hey Doug: Well, dang, THAT was the nicest letter to get this morning. Thanks so much. Hope you are well. Go ye forth and rock.

      Reply

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Luke Sullivan

Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.

I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.

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