My expertise can be bought.
On Being A Devil’s Advocate VS Being The Angel’s Advocate.
I’m just finished reading a very good book by the guy who founded Behance – Scott Belsky – titled Making Ideas Happen: Overcoming the Obstacles between Vision & Reality. We’ve all seen our share of creative directors who believe that critiques should be based on…
Why Creativity is Exactly (and I Mean EXACTLY) Like Washing a Pig.
In my book Hey Whipple, Squeeze This , I propose that creativity is exactly like washing a pig. Because it’s messy. It has no rules. No clear beginning, middle, or end. It’s kind of a pain in the ass, and when you’re done you’re not sure if the pig is really clean or…
Suggested Reading
Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
