Haterade, Eddie Haskell Marketing, and Thoughts on This Year’s Super Bowl Advertising.
I remember a time when, back in say the early ‘80s, when America sat down to enjoy the Super Bowl and the commercials with – not a less critical mind – but perhaps a less angry one. Oh, there were comments back in those days, yes, but not the kind of vitriol I see in…
Open Letter to a Creative On The Ropes.
This morning I wrote an email to a kid I heard was in the dumps. Thought someone else out there could possibly use the same chuck-on-the-shoulder. • • • • • • • • • • • • • • • • • • • • • • • • • • • Hello ____, it’s me, Luke. I hear “through…



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