My expertise can be bought.
New edition of Whipple to be available in wood-pulp based medium.
I got my first job in the business in 1979. Some kid out there just went, “ Nineteen Seventy Nine?? Dude, did they even have ads back then?” Why, yes we did, thank you very much. In fact, my first agency job was at Bonetool, Thog & Tarpit and I worked on…
Students: Don’t say you have an insight when you don’t. And don’t say you have a big idea, even when you do.
I’ve seen a pattern in student books over the years. The first of these two common mistakes is in the set-up, in a section students commonly title “the insight.” Most of time these read something like “People buy this product (for example) because it’s the quickest…
Suggested Reading
Luke Sullivan
Author, speaker, and ad veteran available to recharge, reinvigorate, and refocus marketing, advertising, and branding firms.
I give a hugely energetic series of presentations on innovation, creativity, branding, and marketing. I spent 32 years in the trenches of advertising (at agencies like Martin, GSD&M, and Fallon) and I’ve put everything I learned into my book, Hey Whipple, Squeeze This. But for me nothing beats taking the message out and speaking to living breathing audiences at clients, agencies, and conferences. You can book me on the button below.
